Fifth Avenue Welcomes the World

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Fifth Avenue Welcomes the World

Celebrate a once-in-a-lifetime summer of sports and America’s 250th anniversary with exclusive shopping and dining experiences, limited-edition collections, watch parties, exhibits, and more.

Go to INDULGE

INDULGE

Go to EXPLORE

EXPLORE

Go to CELEBRATE

CELEBRATE

Shop & Discover

Shop & Discover gallery image for Adidas

Adidas

Discover the Made For You Customization Lab — adidas’ destination for personalized jersey customization, designed to help fans create something uniquely their own. Click here for more information!

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Citizen

In celebration of America’s 250th Anniversary and in collaboration with Sail 4th, this special-edition men’s Bulova Snorkel adds a patriotic twist to the fan favorite. Available at The Citizen Flagship Store. Click here for more information!

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Ferragamo

Shop the CITYMATCH capsule at Ferragamo on Fifth Avenue, a collection inspired by the energy and global spirit of the world’s biggest sporting stage. Spanning footwear, ready-to-wear, and leather goods, the capsule reimagines Ferragamo’s signature silhouettes through a refined sport-inspired lens. Click here for more information!

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Lacoste

The crocodile tours the world with a special collection of polos inspired by international flags, celebrating global sport and signature Lacoste style. Click here for more information!

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Longchamp

Additional details will be announced soon.

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Nike House of Innovation NYC

Celebrate the spirit of the game at Nike House of Innovation NYC with customization experiences designed for soccer fans. Through Jersey By You, personalize your national team jersey with custom names and numbers inspired by the colors and details of the world’s top teams. Click here for more information!

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Swarovski

Shop sparkling seasonal highlights at Swarovski Fifth Avenue, featuring the playful Kris Bear Goal Scorer, customizable Swarovski pens filled with flag-inspired crystals, and a special Statue of Liberty piece celebrating America250. Click here for more information!

Eat & Drink

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The Peninsula

Additional details will be announced soon.

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The Splendid

The world’s game takes center stage at NYC’s finest sporting club. Elevate your game day with exquisite fare, signature cocktails, and an unforgettable setting while enjoying live match screenings across 16 HDTVs. Click here for more information!

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The Pierre

Additional details will be announced soon.

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Benoit New York

Benoit New York and Taittinger Champagne present "The Fan Lounge by Taittinger", an exclusive FIFA World Cup destination featuring match screenings, foosball, and limited-edition FIFA Champagne bottles in a festive French-inspired setting.

Stay & Explore

Stay & Explore gallery image for The Paley Museum

The Paley Museum

Celebrate the excitement of the season at the Paley Museum with family-friendly watch parties for all 104 matches in two newly renovated theaters, plus an immersive soccer exhibit designed for fans of all ages. Click here for more information!

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Paris Theater

Experience cinema at the iconic The Paris Theater, showcasing a curated lineup of acclaimed new releases, timeless classics, and special screenings in one of New York City’s most storied theaters. Click here for more information!

Stay & Explore gallery image for The Museum of Modern Art

The Museum of Modern Art

See the city’s most iconic modern and contemporary art at The Museum of Modern Art. This summer, enjoy the new exhibitions Frida and Diego: The Last Dream and Marcel Duchamp, and explore MoMA’s collection featuring works by Van Gogh, Matisse, O’Keeffe, Warhol, and many more. Click here for more information!